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Open API

Product: MGT Promo, Manufacturer: Micro Gaming Technologies

Open API

It’s the digital age, and gaming vendors and casinos alike must adapt their marketing strategies accordingly. Micro Gaming Technologies, a Las Vegas-based company whose flagship product MGT Promo changed the landscape of promotional kiosk software, is no different.

How do they plan to stay market leader? Being that MGT already interfaces to all major player tacking systems, it will now begin providing an open application program interface (API) to third parties to access account information, available promotions, club tier status and contest status, as well as awarding prizes and sending personal notifications of promotion eligibility with expiration dates.

A distinction to make when comparing MGT’s open API to other competing developers is that the MGT open API will help casino operators by allowing them to continue to use their existing technologies and work with their favorite mobile app, web and email/SMS provider. Eventually, this service will also include the ability to play a promotional game on a mobile device and claim the prize at a casino in one of three ways—at the kiosk, on the casino website by logging into the casino’s public Wi-Fi, and a casino mobile app using a geo-fence.

The Electronic Drawings module has been a key advantage for casino operators using the MGT software to eliminate paper drawing tickets. Moving forward, MGT is adding more convenience for the casino guest by allowing them to see entry balances and check into these electronic drawings from their mobile devices when located in the casino.

Digital marketing is only successful when customers are efficiently reached out to, and in turn responsive. MGT’s new open API functionality allows casino operators to have a database with the most accurate player information as a result of the double opt-in module. Not only will casino operators cut direct mail costs, but they will also see an increase in profits because of their more effective digital marketing strategies.

Casino operators and third-party providers have had an overwhelmingly positive response to the new open API functionality. Notable companies currently developing to the open API include mobileStorm, JoinGo, DataSpade, VizExplorer, Agilisys and Marketing Results.

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