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Online Portal

PRODUCT: iGaming Platform MANUFACTURER: Bally Technologies

Online Portal

Bally Technologies launched its interactive division in 2011 with the core product being its iGaming platform.

The iGaming platform is an online gaming portal offering casino operators the ability to augment their land-based casino gaming with online and mobile play-for-free and wager-based games for their customers. From a technology standpoint, the iGaming platform will allow casino operators to deliver a virtual casino experience to new and existing patrons, creating an additional revenue stream as well as a new channel through which operators can market their products and services while collecting valuable player data.

Bally Interactive delivers a deep library of content through its Remote Gaming Server to the iGaming platform, including many popular licensed brands. The interactive versions of Bally games feature the same play mechanics, bonusing and other features as the land-based versions. Access to the entire library of content is available, and because of the limited infrastructure needed, one-time integration is easily achieved for the majority of customers.

Casino operators are not limited to Bally content. The platform’s open architecture enables operators to choose from best-of-breed content from multiple providers. The iGaming platform is also designed for mobile integration, and can accommodate online wagering beyond poker, such as casino table games, video slots, bingo, keno, and sports betting when authorized.

Bally systems customers see added benefits with integration of the iGaming platform into the company’s core casino and slot-management systems. This gives gaming operators a “single view of the player” and enables casinos to deliver a gaming experience to patrons anywhere through enhanced bonusing, loyalty programs and marketing.

Bally’s first iGaming platform is now live and powering a free-play poker website in partnership with Golden Nugget casinos in Las Vegas and Atlantic City. The website, which can be accessed by visiting, is one of the first free-play poker sites in the United States driven by a licensed gaming manufacturer.

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