NRT Technology Corp., a leading provider of digital commerce experiences in gaming and financial services, announced that it has acquired the assets of privately held OfferCraft, a software company that uses artificial intelligence and gamification to drive loyalty, engagement and revenue. Terms of the agreement were not disclosed.
The deal will allow NRT to integrate OfferCraft’s patent-pending solutions into its existing kiosk, mobile, table games and cashless payment product lines, while also expanding into entirely new areas across nearly every digital channel.
OfferCraft’s artificial intelligence software allows offers, coupons and rewards to be distributed digitally across email, SMS, websites, social media, kiosks, point of sale, signage and more. Unlike traditional marketing content, these incentives can change themselves into something different if they’re initially ignored.
OfferCraft’s gamification platform builds on its AI tools to enable a wide range of marketing and HR content to be presented in the form of fun games that are more likely to be clicked, remembered and redeemed—further increasing profitability.
The acquisition of OfferCraft’s assets follows NRT’s recent acquisitions of eMarker and VisuaLimits, its strategic investment in Gaming Analytics, and its pending merger with Sightline Payments. Following receipt of all required gaming approvals, NRT and Sightline will combine to become NRT Sightline.