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Now For Something Different

G2E is always noted for its great keynotes. While the headliners haven’t been announced at press time, G2E offers a twist on the two announced keynote speakers that will benefit attendees by thinking outside the box.

Now For Something Different

‘V’ For Victory

Acclaimed author and motivational speaker D.J. Eagle Bear Vanas will deliver the opening keynote when G2E comes to Las Vegas on Monday, October 14.

A former military officer and member of the Ottawa Indian Nation, Vanas is the author of The Tiny Warrior: A Path to Personal Discovery & Achievement and Spirit on the Run, a popular series of books focusing on how organizations can apply the “power of the warrior spirit,” as he terms it, to perform at their best, stay resilient and thrive amid change.

According to Vanas, his presentation will focus on winning. Victory is not born from waiting for a better economy, a new administration, the perfect moment or the exact mix of resources, he says. It’s about using what we have right now, around us and within us, to create success. Your clients, customers and coworkers deserve the best service you can provide them—regardless of circumstances—and this program will empower and inspire you to do just that.

You’ll learn how to use warrior spirit principles to leverage your precious supplies of time and energy into results, creating clarity to get more done, adopt a resilient mindset that is fiercely focused on solutions, and understand that the business of warriors can make us warriors in business. The program is created to be engaging, motivating and entertaining, but most importantly, it’s created to show your people that victory in what they do does not depend on luck, chance or hope. Victory is by design.

Korbi Carrison, G2E’s event director, said this year’s organizers are “thrilled” to have Vanas participate.

“D.J. Vanas is a pioneer in the tribal community and is an asset to our tribal gaming educational program,” Carrison said.


Making a Market

Scott Stratten, president of UnMarketing and a top marketing influencer, will offer G2E attendees the opportunity to better market their products and services using disruptive techniques and technology on Tuesday, October 15.

In his address, Stratten will present strategies and insights from a business leadership perspective and drawing from his experience as a longtime patron of the gaming industry.

Stratten is co-host of UnPodcast and author of five best-selling books, including UnMarketing: Everything Has Changed and Nothing is Different. He ran one of the most successful viral video agencies in the world, and now assists companies like Walmart, Pepsi and IBM in navigating the landscape of business disruption.

“Scott Stratten’s unconventional lessons on ‘UnMarketing’ are crucial to share at G2E, particularly during our current evolution in customer engagement and expectations given the influence of technology on traditional marketing,” said Allie Barth, AGA’s vice president of industry relations.

In addition to the keynote address, Stratten will offer a second session titled “UnMarketing: A Follow Up Q&A,” October 15 from 3 p.m. to 3:45 p.m.

“We are excited to hear from Scott as he brings his ideas to the G2E Special Events Stage on how the gaming industry can think differently about interacting with the customers who matter most, about everything from world-class guest experiences to entertainment on and off casino floors,” said Korbi Carrison, G2E event director.

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