David Norton, senior vice president and chief marketing officer for Caesars Entertainment, has resigned, CEO Gary Loveman announced.
In a company-wide memo, Loveman credited Norton for developing Caesars’ successful Total Rewards program, a multi-tiered program that not only tracked patrons’ gambling history, but also factored in non-gaming spend over multiple properties. The innovative system, modeled on airlines’ frequent flyer programs, has since inspired imitators across the casino industry.
“Caesars would not be the company it is today” without Norton’s contributions, Loveman said in his memo.
The circumstances surrounding Norton’s departure are unclear, as is information about a possible successor. The memo says only that Norton is leaving to pursue “other interests.” He previously worked for American Express, Household International and the Delaware-based bank MBNA, and came to Caesars, then Harrah’s Entertainment, in 1998.