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Noah Acres

Chief Operating Officer, Acres Manufacturing

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Acres Manufacturing has made a splash since its launch two years ago. Founded by Gaming Hall of Fame member John Acres, the new company has updated the concept of loyalty programs—initially invented by Acres—with Foundation, a program that makes it easier to understand and apply player data. Now, its latest product, simply called Cashless Casino, allows operators to go cashless seamlessly. They only need to pick a payment processor and provide a mobile app. The casino’s app becomes the user interface, ensuring that branding is fully compatible with the rest of the operator’s player-facing options. The goal of all Acres products is higher loyalty engagement. Acres COO Noah Acres spoke with GGB Editor Frank Legato from Las Vegas late last week.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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