New Ways to Network

Product/Manufacturer: Kaleidoscope Network

Product/Manufacturer: Kaleidoscope Network


Scottsdale, Arizona-based Kaleidoscope Network is unveiling its network of websites that are customizable to each casino and each casino player. Kaleidoscope Network is a marketing innovation that allows a casino to communicate personally relevant information to its players and provides a platform for players to communicate with the casino.

The innovation tracks psychographic player data to maximize media placement strategies, to understand what players want both on property and off, and enhance promotion planning and hosting efforts.

Product and service satisfaction is tracked by game and by amenity, to the time of use. It includes a system of email alerts for notifying staff of dissatisfaction for immediate service recovery, and a system for notifying patrons of upcoming events of their stated interest and expiring offers.

All player data is tied to player value taken directly from the property’s player tracking system. Kaleidoscope integrates with all major player tracking systems and supports clients with customer service and technological staff.

Easy-to-read reports are provided in real time, in graph and chart form, on all psychographic data. Each report is prepared to be analyzed by segment, and includes metrics such as value strata, age, gender, club status, distance from property, etc.

Player satisfaction data is reported in real time and is compared to prior periods and summarized with a market ranking report showing where the property ranks against its immediate competition.

Kaleidoscope has been in development for several years and has been running live at Sycuan Casino in El Cajon, California for more than six months. It was introduced to the gaming industry at the recent NIGA 2010 trade show, and both tribal leaders and casino operators have expressed interest in implementing Kaleidoscope at their properties.

According to Kaleidoscope Network executives, the company’s pricing philosophy is to make Kaleidoscope available to all casinos by pricing it at an affordable monthly licensing fee. 

For more information about the Kaleidoscope Network, visit

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