Following two years of construction, the new 0 million Harrah’s Cherokee Valley River Casino & Hotel opened September 28 in Murphy, North Carolina. Owned by the Eastern Band of the Cherokee Nation and operated by Caesars Entertainment, the resort features 50,000 square feet of gaming space with more than 1,000 slot machines and 70 table games, plus a food court and a 300-room hotel.
The second Harrah’s casino in North Carolina, Harrah’s Valley River Casino is expected to attract more than 1 million visitors annually. The first was Harrah’s Cherokee Casino in Cherokee, opened in 1997, which attracts more than 4 million people a year and has a $300 million annual economic impact on Jackson and Swain counties, according to a University of North Carolina study.
Regional General Manager and Harrah’s Senior Vice President Brooks Robinson said, “Two years ago we started this, and to see it come to fruition today is phenomenal. To open the doors and to see three or four thousand people come through the doors in just the first 15 minutes is pretty phenomenal.”
Principal Chief Michell Hicks commented, “This is a huge project. It came in on time and on budget, which is always tough to do. I’m very proud of that fact. This means more resources for the tribe so we can continue to expand our services for our people.”