GGB is committed to providing updated news and analysis on our weekly news site,

Navajo Nation Implements Bally iVIEW DM

Navajo Nation Implements Bally iVIEW DM

Slot and system manufacturer Bally Technologies announced that Navajo Nation Gaming Enterprise has signed an agreement to implement Bally system solutions including the iVIEW Display Manager system and Elite Bonusing Suite, which enables networked interactive bonusing events on machines from individual banks to enterprise-wide events.

Along with the iVIEW DM system, the tribe selected Bally’s SDS/CMP 12 for Windows casino management system, with modules including Bally Business Intelligence, CoolSign media management, Bally Command Center for updating iVIEW content, the TableView real-time table rating and player tracking system and the mobile browser system Service Tracking Manager.

Implementation is across Navajo’s three operating casinos and one, the Twin Arrows Navajo Hotel & Casino Resort, under construction with a projected spring 2013 opening.

Bally also is designing a single-card loyalty system for the tribe’s casinos. “Bally’s seamless one-card patron-loyalty solution was very important to us and to our enterprise as we continue to build strong, lasting relationships with our customers and retain, reward, and recognize them properly through targeted, customized marketing programs,” said Derrick Watchman, chief financial officer of the Navajo Nation Gaming Enterprise. “When you combine that with iVIEW DM and the Elite Bonusing Suite, Bally truly offers us a powerful suite of marketing, promotions and player-rewards solutions.”