Multimedia Games announced the appointment of 25-year marketing veteran Ginny Shanks as chief marketing officer. Shanks most recently was senior vice president of brand marketing for Harrah’s Entertainment.
“Ginny’s insight and keen understanding of the casino gaming experience will prove to be invaluable to our company as we develop and distribute relevant and robust products to present and future customers,” said Anthony Sanfilippo, Multimedia’s president and CEO.
During her time with Harrah’s Entertainment, Shanks was responsible for maximizing the value of the company’s key strategic brands-Caesars, Harrah’s and Horseshoe casinos; the Total Rewards player loyalty program; and the World Series of Poker. In addition to setting overall corporate brand strategy, Shanks oversaw sports and entertainment marketing, strategic alliances, consumer insights, public relations and nationwide casino promotions.
Multimedia also announced the appointment of Uri L. Clinton as general counsel and corporate secretary. He also joins the company from Harrah’s Entertainment, where he served as vice president of legal affairs for the operator’s Central Division.