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More Execs Bail from Kindred

More Execs Bail from Kindred

The parade of executives abandoning Swedish iGaming operator Kindred Group continued last month, as the company confirmed that Chief Marketing Officer Elen Barber and Chief Commercial Officer Anne-Jaap Snijders have both resigned.

The resignations follow the announcement in May of the resignations of former CEO Henrik Tjärnström and CFO Johan Wilsby. The company said the resignations were not related.

Barber and Snijders were long-serving executives with more than a decade at Kindred Group. Barber joined as an affiliate manager in 2010 and rose through the ranks, while Snijders joined in 2008 initially focused on the Benelux region.

“I’m proud to have played my part in Kindred’s success over the past 13 years,” said Barber. “Our fantastic global marketing team has built a solid foundation upon which Kindred can continue to grow in competitive and exciting markets.

“It’s now the right time for me to move on to fresh opportunities ahead.”

“I had a great time at Kindred,” said Snijders. “It has been a fantastic journey working out of the Sydney, Malta and Amsterdam office with extremely talented colleagues. The pinnacle was to receive the Dutch license and building up market leadership with the local teams.”

Kindred paid tribute to Barber and Snijders following the announcement: “Both AJ and Elen have made huge contributions to Kindred’s success over the last decade and we thank them for their dedication and leadership.”

The management shake-up follows an internal review following a disappointing performance in 2022.


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