Gaming scholar Oliver Lovat is noted for his in-depth research, extensive surveys and astute observations. In June 2016, he published a paper for the Center for Gaming Research at the University of Nevada, Las Vegas called “Elvis Who?: Understanding, Attracting and Retaining the Next Generation of Las Vegas Customers.” In the paper, he describes how millennials visit Las Vegas casinos—how they plan their visit, what they do when they get there, how much money they spend and where they spend it. The charts here are the information they provided about their nightclub experience.
To download a copy of the paper, visit Gaming.UNLV.edu.