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Mike Donovan

Chief Marketing Officer, Bally’s Corporation

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Bally’s Corporation is one of the up-and-coming gaming companies, joining iGaming together with land-based properties. Mike Donovan was brought on several years ago to run the company’s Kansas City property and later was responsible for all the facilities in the Midwest. He was recently promoted to chief marketing officer for Bally’s and will oversee the marketing campaigns for all 17 properties, including the temporary Bally’s Chicago, which is and will be the only casino inside the city limits. He previously worked in Lake Tahoe and Atlantic City, where he began the turnaround of the Ocean Resort Casino, now one of the most successful on the Boardwalk. He spoke with GGB Publisher Roger Gros on the exhibit floor at G2E in October in Las Vegas.

Pavilion PaymentsGGB Podcast sponsored by Pavilion Payments.
Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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