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Michael Broderick

General Manager, Sherwood Valley Casino

Michael Broderick

Michael Broderick has spent much of his career in Indian Country, working his way up the ladder in the marketing side of the business. Now with his first general manager position at the small Sherwood Valley Casino in Willits, California, Broderick recalls some of his unique and sometime crazy marketing campaigns at his previous casinos. Now at the one casino owned by the Sherwood Valley Band of Pomo Indians, Broderick has new challenges that he faces with his usual positive outlook and innovative approach to marketing. He spoke with GGB Publisher Roger Gros in Las Vegas at G2E in October.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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