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MGM, Pinnacle: Marketing Partners

MGM, Pinnacle: Marketing Partners

In the ultimate cross-promotional and marketing effort, two major U.S. casino companies will enable their guests to visit the other’s properties.

The relationship between MGM Resorts International and Pinnacle Entertainment allows the operators to offer rewards and provide access to gaming and entertainment in areas where they don’t have properties.

Beginning April 1, select MyChoice members were able to use their reward points to enjoy hotel stays, show tickets and other benefits at MGM Resorts properties in Las Vegas. MLife members will receive offers for hotel stays, dining and other perks at Pinnacle’s regional properties throughout the U.S.

MGM operates 10 Strip resorts, including the Bellagio, the Mirage and MGM Grand as well as the CityCenter complex.

Pinnacle is based in Las Vegas, but does not operate a Strip casino. The company has properties in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri and the Northern Nevada community of Jackpot.