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MGM Forges Marketing Alliances

Tue, Jun 25, 2013

MGM Forges Marketing Alliances

A collaboration of loyalty programs between MGM Resorts International and Hyatt Hotels Corp. will allow customers to earn points and redeem credits at properties owned by both companies. Tier credits earned with the M life player’s club card at MGM properties will apply to the Hyatt Gold Passport loyalty card, and vice versa.

The relationship connects Hyatt’s more than 450 hotels and resorts worldwide, and MGM Resorts’ 12 properties in Las Vegas, which covers 40,000 hotel rooms.

MGM Resorts announced a similar collaboration last month with Southwest Airlines. Customers must be enrolled in both Southwest’s Rapid Rewards and M life to earn benefits.

Points in both programs can be earned for flights on the airline and upgrades at MGM Resorts’ Las Vegas properties, including hotel room upgrades and pre-sale concert and fight tickets. Southwest is the largest carrier at Las Vegas’ McCarran International Airport.

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