GGB is committed to providing updated news and analysis on our weekly news site,

MGM Forges Marketing Alliances

MGM Forges Marketing Alliances

A collaboration of loyalty programs between MGM Resorts International and Hyatt Hotels Corp. will allow customers to earn points and redeem credits at properties owned by both companies. Tier credits earned with the M life player’s club card at MGM properties will apply to the Hyatt Gold Passport loyalty card, and vice versa.

The relationship connects Hyatt’s more than 450 hotels and resorts worldwide, and MGM Resorts’ 12 properties in Las Vegas, which covers 40,000 hotel rooms.

MGM Resorts announced a similar collaboration last month with Southwest Airlines. Customers must be enrolled in both Southwest’s Rapid Rewards and M life to earn benefits.

Points in both programs can be earned for flights on the airline and upgrades at MGM Resorts’ Las Vegas properties, including hotel room upgrades and pre-sale concert and fight tickets. Southwest is the largest carrier at Las Vegas’ McCarran International Airport.

    Recent Feature Articles

  • The Real Source of Success

    Playtech is looking to repeat its European success to become a preeminent supplier for North America’s embryonic iGaming market

  • Skill or Luck?

    States continue to battle unregulated “skill games,” and gaming associations continue to seek their ban, as a few states begin to regulate and tax the slot-like games

  • Changing Boundaries

    Fee-to-trust rule changes and their implications for tribal gaming

  • Everything is Bigger in Texas

    Will the biennial gambling debate finally bear fruit in the Lone Star State?

  • Aristocrat Tops Diverse Field in EKG Slot Awards

    While Aristocrat again took the top award as best overall slot supplier in the fifth EKG Slot Awards, its former dominance of the individual awards yielded to a more diverse field of winners.