As planning for the fifth annual Casino Marketing Boot Camp continues, founder Julia Carcamo, president of New Orleans-based casino marketing agency J Carcamo & Associates, announced a new addition to the portfolio—Executive Casino Marketing Boot Camp.
Designed with the general manager in mind, the event will take place May 15-17 at Rolling Hills Casino Resort in Corning, California.
“The idea was originally brought to my attention after the first gathering of casino marketers,” said Carcamo. “After expanding into regional markets with the Boot Camp concept and hearing the request come this time from general managers, I knew the time was right to create a way for general managers who perhaps may not have a marketing background to better understand the sometimes-elusive marketing tools and to form stronger bonds with their marketing teams.”
This two-day gathering is designed with the general manager in mind but is perfect for building skills alongside marketing leaders and finance stewards. The interactive-style sessions will tackle the most relevant and useful marketing to make a difference in a casino operation.