Years ago, Gary Ellis passed a slot player on the casino floor who was waiting in line to take a marker out at the cage, and he thought, “There has to be a better way.”
That simple moment was the inspiration for what eventually became Marker Trax, a cashless, digital alternative to casino markers.
Developed and patented by Ellis in 2018, it’s the first product of its kind to offer regulatory-compliant casino marker technology that makes issuing advances a truly efficient process. It provides casinos with the tools to manage their casino credit underwriting and repayments, and allows players to be scored and given access to their markers in minutes, all through seamless integration with casino operating systems, allowing for easy startup and player tracking.
Marker Trax has further updated the traditional casino marker process, in line with the demands of today’s cashless-forward consumer. Players simply apply online or through the mobile app, and within minutes their cashless marker is available on their favorite machine, ready for immediate play.
As convenient as the process is for players, operators benefit from its seamless integration with most existing resort infrastructures, eliminating the need for costly overhead. Marker Trax also significantly reduces an operator’s financial risk, as credit is tied directly to the player’s account and the digital pay-back process occurs at the end of the gaming session when the player elects to cash out.
Since its founding four years ago, Marker Trax has built and fostered close partnerships with industry leaders, including Konami Gaming, Aristocrat Gaming, IGT, Light & Wonder, Acres Manufacturing and others. Its technology is powering cashless, seamless advances in player programs at resorts throughout Nevada, as well as at tribal casinos and other properties nationwide.
Recognizing its promise and relatively rapid growth, global fintech company Euronet WorldWide Inc. invested in the company’s future in March, setting the springboard for future expansion and optimization into areas beyond slot play, including online gaming, sports betting, table games and even the digital wallet sphere.
Stop by the Marker Trax booth at G2E 2022 to learn more about the company’s sector-defining work, and visit its website at markertrax.com.