Marker Trax was an immediate success with its revolutionary, patented technology. Now, at G2E, the company is taking another leap forward, introducing a cutting-edge consumer brand, showcasing new state-of-the-art technology fused with a fresh and captivating design. This new brand promises to deliver unparalleled benefits to both operators and their valued players.
From the beginning, Marker Trax has brought credit fully into the cashless age, helping to usher out the days of arduous application processes and long waiting times to receive and utilize credit lines. And operators have gained a brand-new peace of mind, via real-time reporting and accounting dashboards, combined with lower overhead by way of the technology’s seamless integration into existing infrastructure.
Marker Trax Digital Evolution 2.0 elevates all the innovative aspects of the company’s cashless credit technology to the next level.
Marker Trax’s diverse team of gaming, finance and credit industry professionals has enlisted the expertise of a new team of top vendors, and together they have created a system of even more efficient, effective underwriting protocols. Now, with configurable enhanced metrics, casino operators can create even more accurate, inclusive underwriting decisions that will bring more potential customers into the fold than ever.
Another banner feature is fully optimized marketing support. Traditionally, operators have been on their own when it comes to branding and marketing campaigns for Marker Trax implementation. This new digital evolution, to be unveiled at G2E 2023, takes all that responsibility off the plates of operators by providing access to a full marketing launch kit to include collateral templates, direct mail samples, social media posts, on-floor signage and more.
A hallmark of Marker Trax, from the very beginning, has been its emphasis on improving the player experience. This new brand does not abandon those ideals, but further enhances them.
For more information, visit markertrax.com.
