GGB is committed to providing updated news and analysis on our weekly news site,

Manila Site for Dueling Trade Shows

Manila Site for Dueling Trade Shows

The two largest gaming trade show companies, Reed Exhibitions and Clarion Gaming, have set their sights on Manila as the importance of gaming in the Philippines and Asia continues to grow.

G2E Asia, owned by Reed and the American Gaming Association, has confirmed it will expand its offerings outside Macau for the first time this year with the inaugural G2E Asia @ the Philippines to be held at the Marriott Manila December 3-4.

An offshoot of the original G2E Asia, which celebrated its 13th edition at the Venetian Macao in May, G2E Asia @ the Philippines is expected to attract around 3,500 visitors representing gaming platforms, software and systems, land-based and online casino/gaming operators, sports betting, integrated resorts and hotels, gaming affiliates and regulators, according to organizers. Blockchain, cybersecurity and fintech solutions will also be addressed.

“It is an honor for the Philippines to host this globally renowned event, as it reflects the region’s exciting and upward growth in gaming and entertainment, while supporting our work to preserve the integrity of the industry,” said Andrea Domingo, chairwoman of the Philippine Amusement and Gaming Corp. (PAGCOR), the government-run gaming regulator.

Meanwhile, SiGMA Group and Clarion Gaming have jointly announced they will partner on ICE Asia, the 2020 gaming trade show in Manila, Philippines, which is set to take place June 8-9, 2020.

The B2B event will cater to both the land-based gaming sector and the iGaming sector, with online suppliers, operators, affiliates, regulators and blockchain businesses all being housed under one roof at the SMX Convention Center situated in the heart of Manila, as well as the adjacent Conrad Conference facility.

As Asia tempts leading brands from the global gambling sector to expand business opportunities in the region, it’s fast becoming clear that Asia is the new frontier for both land-based and iGaming industries. Recent figures from Global Gambling Statistics 2019 reveal that seven of the top 10 locations for gambling revenue based on visitors are in Asia (including Australia). In Macau alone, revenue could reach as high as $53 billion by 2022.

Kate Chambers, managing director of Clarion Gaming, said, “The opportunities for growth in Asia are increasing exponentially year on year, and the time is right to cement new and existing relationships between the gambling industries both East and West. To combine the expertise of Clarion courtesy of the world famous ICE brand and SiGMA ensures both the land-based and iGaming sectors will find synergy in Manila in 2020. This is an exciting time as we extend the reach of the ICE brand following the launch of ICE Africa in 2018 and ICE North America in May 2019.”

    Recent Feature Articles

  • Diverse Experiences Deliver

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past