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Lucrative Loot

Lucrative Loot

Video gaming developers insist that “loot boxes” and “skins” are not gambling but merely amenities to their games. Loot boxes and skins are in-game packs often gifted to players as a result of completing in-game tasks and achievements. Increasingly, these are made available to purchase with real-world currency to provide a boost to in-game progression, or to enhance character abilities. The fact that they have value and are often traded between players belies that gambling denial. And the fact that players are willing to pay to acquire loot boxes and skins demonstrates that it’s gambling whatever way you consider it. It’s estimated that this year more than $30 billion will be spent on loot boxes and skins, and the growth in just a few years (2022) will exceed $50 billion. In a white paper titled “In Gaming Gambling—The Next Cash Cow for Publishers,” Juniper Research predicted this growth.

To see a copy of the full report, visit juniperresearch.com.