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Location, Location, Location

Location, Location, Location

Just over a week after New York’s highly anticipated sports betting launch, GeoComply data shows the state continues its remarkable start. More than 1 million accounts have been created across the five authorized sportsbooks and the action is not slowing down.

“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” says Lindsay Slader, managing director of gaming at GeoComply. “The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.”

Data from the launch for the first week showed:

  • 1.2 million accounts active in New York, with 878,000 unique players—more than New Jersey and Pennsylvania combined over the same period.
  • Only 9.3 percent of New York players have placed bets previously in New Jersey, easing cannibalization concerns.
  • 770,840 or 87.8 percent of New York players are brand new to regulated online sports betting—never before seen in GeoComply’s systems.
  • New Yorkers are mostly loyal to one sportsbook so far, with an average of 1.36 accounts per player.
  • New York geolocation transactions on the second weekend (17.9 million) exceeded transactions from launch weekend (17.2 million).
  • New Jersey is unfazed—averaged 12.6 million geolocation transactions the two weekends before the New York launch and 13.1 million the two weekends since launch.

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