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Light & Wonder Partners with Everi Digital, RubyPlay

Light & Wonder Partners with Everi Digital, RubyPlay

Light & Wonder, Inc. announced two new partnership arrangements that will bring new content to operators in the U.S., U.K, Europe and South America.

The company has signed an expanded long-term deal with Everi Digital, the online gaming business of Everi Holdings Inc., empowering the developer to expand into new markets in the U.K., Europe, and South America.

The agreement will initially serve Light & Wonder’s customers in the U.K. with a range of games from the 70-strong catalogue of Everi Digital, delivered to the network through Light & Wonder’s online ecosystem.

Customers in Italy will also be the first in the country to gain access to Everi Digital’s distinct

titles in the summer of this year through the new agreement, with additional new European markets to follow by the end of 2024 on an exclusive basis. The rollout in South America is scheduled to take place in Q1 2024.

Everi’s games catalogue has already proven popular with players in North America through an existing distribution deal with Light & Wonder, a relationship that has gone from strength to strength over the past four years.

The expanded deal represents the latest phase of Light & Wonder’s iGaming strategy—to forge major agreements with game developers to accelerate its leading position as a premium global content provider.

Light & Wonder’s online ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios.

Meanwhile, Light & Wonder also has forged a new collaboration with iGaming content supplier RubyPlay, that includes exclusive aggregation for the U.S. iGaming market.

The new agreement grants Light & Wonder’s operator network access to RubyPlay’s content, including the Immortal Ways series, which has recently gained significant traction for the provider. The innovative Immortal Ways mechanic gives players 10,000 ways to win and includes two Immortal Arrays across the four middle reels to heighten excitement, as well as bonus wheels that could award multipliers and fixed jackpots. The series has spawned several releases for the studio, including two of its best-performing titles to date.

RubyPlay boasts over 100 slots in its portfolio, including its hit Diamond Explosion series, which is also set to launch across Light & Wonder’s global operator network.