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Light & Wonder, Betsson Sign Distribution Agreement

Light & Wonder, Inc. has forged a new deal with market-leading iGaming operator Betsson Group, opening a window of new opportunities for both parties.

Building on a longstanding existing relationship, the new agreement deal ensures a continuation of Light & Wonder and various third-party content made available via the L&W OpenGaming System (OGS), but more importantly gives the operator a significant increase in content available across all existing and newer markets that they currently operate in or are on the brink of entering.

Renowned for its unique and high-quality offering, as well as its commitment to customer service, Betsson Group has developed a strong reputation as a top choice for players across Europe and Latin America.

The duo has worked together for many years, with Light & Wonder providing leading content to Betsson Group as they have fostered growth in key markets globally.

The new agreement marks another important milestone for Light & Wonder, as it solidifies the OpenGaming platform as the world’s leading digital casino ecosystem.

“We view Betsson Group as an important operator that has shown commitment and trust to Light & Wonder over many years,” said Magdalena Podhorska-Okolow, MD Europe at Light & Wonder. “The fact that the agreement has been renewed solidifies the group’s plans to view us as a key growth partner. We work hard to understand Betsson Group’s trajectory and to ensure that we are the go-to partner for them to achieve their ambitions.”

Laura Peretta, head of supplier relations at Betsson Group, added, “Light & Wonder has been our trusted supplier since the early days of our journey within iGaming. We followed a similar path of market entries when the landscape was shifting, and they have always been there for us.”

The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

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