Slot supplier Konami Gaming, Inc. and data science firm ReelMetrics B.V. announced jointly that the companies have renewed their data service subscription agreement, marking the third major transaction between the companies and the second such renewal since the firms began collaborating in 2018.
The companies also announced a deepening of cooperation regarding a number of sales, marketing and product development initiatives.
Under the terms of the agreement, Konami will become the inaugural supply-side participant in the ReelMetrics “Cupid Initiative,” which features the utilization of billions of meticulously detailed, de-identified gaming sessions to provide seminal insights into player behavior and product resonance.
“Over the past several years, Konami has benefited significantly from the ReelMetrics platform,” said Steve Sutherland, president & CEO of Konami Gaming, Inc. “With Konami’s commitment to performance-driven design, it’s imperative that our data sources are broad, deep, actionable, and trustworthy. ReelMetrics has proven its ability to supply such data consistently and reliably, and is an organization focused on fostering revolutionary insights into player behavior and its relationship to slot product consumption.”