GameCo, Inc., producer of the skill-based Video Game Gambling Machine (VGM), and leading electronic table game supplier Interblock announced that Konami Gaming, Inc., one of the top slot manufacturers in the industry, has joined the companies as a lead sponsor of the recently formed Innovation Adoption Advisory Panel.

The Innovation Adoption Advisory Panel (IAAP), which was jointly announced by GameCo and Interblock August 3, was formed as a collective effort to further spur continued innovation in casino gaming product development and commercialization. Industry topics being considered by the IAAP include many disciplines that impact the casino gaming floor including floor optimization, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilization and analysis.

The IAAP was expected to release a white paper in mid-September summarizing the group’s insights and recommendations to foster ongoing discussion about best practices for bringing new and innovative products to casino patrons.

Steve Sutherland, president and CEO of Konami Gaming, commented, “The formation of the IAAP is an encouraging development that we believe can help play an important role in fostering the adoption of new innovative solutions in the casino marketplace.”

“The IAAP was founded with the intent of creating added dialogue and bringing increased awareness to the adoption of new and innovative products across the casino floor,” said Blaine Graboyes, co-founder and CEO of GameCo. “To this end, we are delighted to have Konami Gaming’s support of the group, as their participation further strengthens the IAAP’s ability to accomplish its mission.”

John Connelly, global CEO of Interblock, added, “Konami Gaming’s participation and sponsorship of the IAAP further validates the relevance and need for this industry-critical study. Collectively, the three companies share a commitment to fostering better understanding of how casino operations can benefit from product innovation that offers players unique, new gaming entertainment experiences.”

Author: GGB Staff

Staff writers for Global Gaming Business magazine, Las Vegas, Nevada.