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Kambi Group plc expands LeoVegas partnership with BetMGM international launch

Kambi Group plc expands LeoVegas partnership with BetMGM  international launch

Kambi Group plc, a trusted sports betting partner worldwide, has expanded its partnership with LeoVegas Group with the launch of the BetMGM brand in the U.K.

Having been acquired by MGM Resorts International in 2022, LeoVegas Group will undertake BetMGM’s casino and sports betting operations in the U.K. and leverage Kambi’s powerful suite of sports betting technology, including its award-winning Bet Builder and AI-powered algorithmic trading capabilities.

Following its selection as the technology provider for the LeoVegas sportsbook in 2016, Kambi now powers LeoVegas Group’s full stable of sports betting brands, including the fast-growing BetUK and expekt brands.

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