Global B2B sports book provider Kambi made its U.S. debut with DraftKings at New Jersey’s Resorts Casino last month, with further launches planned on both sides of the Atlantic.
Kambi is ready to make a major splash in the U.S. and European on-property sports wagering markets over the next 12 months, according to a statement from the company. Having already established a dominant position in New Jersey’s online sports betting market, Kambi is ready to replicate its success on-property and has at the ready more than 100 betting kiosks for its U.S. customers.
In addition, following a strengthening of its supply chain, Kambi has in place hardware partners ready to meet increased kiosk demand in 2019.
The DraftKings Sportsbook at Resorts features a dozen betting kiosks, five over-the-counter points of sale and customized digital signage, providing Resorts with the most modern land-based wagering experience in New Jersey.
The launch will quickly be followed by Kambi’s debut in Pennsylvania, with Kambi ready to install its on-property sports book across three major casinos. The launches will build on Kambi’s existing land-based footprint, with Kambi having operated on-property sports books for a number of years across casinos in Mexico and Cambodia, as well as sports betting parlors in Belgium.
According to the most recent figures released by New Jersey regulators, Kambi-powered operators have assumed a commanding position in the Garden State’s online market, with an approximate 60 percent market share.