GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Kambi Appoints Wachtmeister Chief Commercial Officer

Kambi Appoints Wachtmeister Chief Commercial Officer

Leading global sportsbook provider Kambi has strengthened its commercial team with the appointment of Cecilia Wachtmeister as chief commercial officer.

Wachtmeister previously held the role of executive vice president of business and group functions at Kambi, a position she assumed in 2019 upon joining the Kambi executive management team. Wachtmeister also served on the Kambi board from 2017 to 2019.

Before joining Kambi, Wachtmeister enjoyed a distinguished 25-year career at telecommunications giant Ericsson AB, where she held a number of senior management roles across functions including business development, sales and strategy.

In her latest role at Kambi, Wachtmeister will lead a team that includes the newly promoted Sarah Robertson, Jamie McKittrick and Veena Dhesi, respectively the senior vice president of sales, senior vice president of commercial operations and senior vice president of partner success.

    Recent Feature Articles

  • Know Thy Customer

    Loyalty programs have evolved from logs of wagers, wins and losses into customized programs to reward and retain players.

  • The Long Road Back

    Macau’s recovery from the pandemic is not imminent; it could take years.

  • Tying the Knot

    Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.

  • Money Pit

    What strategies will be effective to achieve success in the sports betting market?

  • Labor Pains

    The Covid pandemic put millions out of work. Two years after the shutdown, some people are still not rushing back to the job.