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Justin Flanagan

Vice President of Sales, Americas, Questback

Justin Flanagan

In business today, it’s all about the brand. But how can you build a brand if you don’t know what it means to your customers and employees. Questback is a Norwegian company that conducts online surveys and provides feedback that helps companies know what those two important groups are thinking. The company also evaluates corporate culture, an important tool when you consider some of the scandals that have rocked companies worldwide, including gaming companies. Justin Flanagan, the Questback VP of sales for the Americas, explains why it’s important to stay on top of the thoughts of your customers and employees and how to repair misconceptions once they are revealed. He spoke with GGB Publisher Roger Gros in October.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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