Vice President of Commercial Strategy – Gaming Operations, Aristocrat Technologies

Aristocrat has long been dominant in video gaming, but has been a late-comer to the reel games. After the purchase two years ago of VGT, whose strength was in reel games, things have changed. Jon Hanlin, Aristocrat’s VP of commercial strategy—gaming operations, talks with GGB about the new release of the RELM XL cabinet and the reel games that accompany it. It starts with the very successful Buffalo game and goes from there.

Hanlin, who he leads product and marketing strategy for the Gaming Operations Division, has wide operations experience with Caesars Entertainment, and explains why he believes Aristocrat will have a strong entry in the premium slot market with the new RELM cabinet. He spoke with GGB Publisher Roger Gros at the Aristocrat headquarters in Las Vegas in October.

Roger Gros

Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.