Aristocrat has long been dominant in video gaming, but has been a late-comer to the reel games. After the purchase two years ago of VGT, whose strength was in reel games, things have changed. Jon Hanlin, Aristocrat’s VP of commercial strategy—gaming operations, talks with GGB about the new release of the RELM XL cabinet and the reel games that accompany it. It starts with the very successful Buffalo game and goes from there.
Hanlin, who he leads product and marketing strategy for the Gaming Operations Division, has wide operations experience with Caesars Entertainment, and explains why he believes Aristocrat will have a strong entry in the premium slot market with the new RELM cabinet. He spoke with GGB Publisher Roger Gros at the Aristocrat headquarters in Las Vegas in October.