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Jennifer Weissman and Todd George

Sr. VP and CMO and Executive VP of Operations, Penn National Gaming

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Jennifer Weissman and Todd George

As major gaming companies cross the threshold between land-based and online gaming, with sports betting thrown in for good measure, they have to adjust their loyalty programs. At Penn National Gaming, Jennifer Weissman and Todd George are in charge of that effort. Being able to reward customers for all their play whether it’s in the casino, online or on the Barstool sports book app, Penn takes a holistic view of its customers and provides the service and recognition that is necessary to keep pace with this rapidly expanding technology. They spoke with GGB Editor Frank Legato via Zoom from their offices in Las Vegas for a story he wrote about the fast-changing world of loyalty programs in the May issue of GGB.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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