Slot manufacturer Aristocrat Technologies announced the first European casino installation of its progressive JAWS video slot link. The game, based on the famous 1970s films, has been installed the prestigious Monegasque gaming resort at Monte Carlo’s Casino Café de Paris.
Aristocrat has licensed the JAWS game through an agreement with Universal Partnerships & Licensing. Société des Bains de Mer, exclusive operator of five casinos in the principality, capitalized on the impact of the game launch with an unprecedented outdoor advertising campaign inviting players to “Bite into the Jackpots.”
“Slot games with an instantly recognizable brand behind them always deserve special treatment,” said Monte Carlo Casinos Director General, Eric Schroeter. “Its iconic status means that JAWS is renowned throughout the world and represents an ideal gaming proposition. So it was with great confidence that we invested so heavily in promoting our launch. The instant reaction of players both on the first night and ever since then suggests that this game could prove to be as big a blockbuster as the original movie.”