This week, the Global Gaming Business Podcast features an interview with David Norton, senior vice president and chief marketing officer for Harrah's Entertainment on a recent upgrade to the company's Total Rewards program.Harrah's Total Rewards program has become the gold standard for player rating systems in the industry. With its complete data-sifting characteristics and Harrah's network of properties, Total Rewards has created a unique brand of loyalty among customers. Now, a new program that incorporates non-gaming spend into traditional gaming ratings has raised the bar. Chief Marketing Officer David Norton explains how the system will be implemented and what it might mean for his company and his customers. He spoke with Global Gaming Business Publisher Roger Gros and Editor Frank Legato at Harrah's corporate offices in Las Vegas in September.
The 10 Trends for 2023 do not start with the recovery from the pandemic
The creativity of game design goes hand in hand with what keeps players at the game—the program math
Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?
Should regulators of the multi-state, billion-dollar casino industry come from the outside?
How payment technology has successfully met the challenges of today’s gaming industry
Recent Feature Articles
December 5-7, 2022: Global Symposium on Racing, Loews Ventana Canyon Resort, Tucson, Arizona. Produced by the Race Track Industry Program, University of Arizona. For more information, visit rtip.arizona.edu/symposium.
December 8, 2022: Celebrating 45 years: Legalized Casino Gaming in New Jersey, virtual and in-person event, Fannie Lou Hamer Event Room, Stockton University, Atlantic City, NJ. For more information visit www.eventbrite.com.
December 8, 2022: G2E Insider Live: LED—The Key to Enhancing the Casino Guest Experience, Zoom webinar, sponsored by Alpha Video. For more information visit reedexpo.zoom.us.
December 8-11, 2022: National Council of Legislators from Gaming States (NCLGS) Winter Meeting, Resorts World Las Vegas. For more information visit http://nclgs.org.
February 7-9, 2023: ICE London, ExCel, London. Produced by Clarion Gaming. For more information visit www.icelondon.uk.com/welcome.
February 13-16, 2023: Western Indian Gaming Conference & Tradeshow, Sycuan Casino Resort, El Cajon, CA. Join tribal leaders, casino operations managers, regulators, policy makers and industry professionals from throughout the country to discuss issues facing the tribal government gaming industry. For information visit https://cniga.com/wigc.
February 15-16, 2023: Fantasy Sports & Gaming Association (FSGA) Winter Conference, Linq Hotel, Las Vegas, NV. The FSGA Winter Conference is your ticket to dynamic education, impactful networking, and industry celebration. For information visit https://thefsga.org/fsga-winter-conference.
February 27-March 1, 2023: Casino Esports Conference, Alexis Park Resort, 375 E. Harmon Ave., Las Vegas, NV. Produced by Fox Marketing, LLC. For more information visit www.casinoesportconf.com.
March 6-8, 2023: Casino Marketing Boot Camp, New Orleans, LA. Produced by J Carcamo and Associates. For more information visit casinomarketingbootcamp.com
March 7-9, 2023: World Game Protection Conference (WGPC 2023). Tropicana Las Vegas. For more information visit www.worldgameprotection.com
March 7-8, 2023: iGaming Next: New York. The Convene, Midtown Manhattan, New York City. Produced by iGaming Next. For more information visit iGamingNext.com.
March 21-23, 2023: ASEAN Gaming Summit, Manila, Philippines. Organized by AGB (Asia Gaming Brief). For more information visit https://aseangaming.com.
March 21-23, 2023: CasinoBeats Summit (Spring iGaming Week), Intercontinental, St Julian’s, Malta. Organized by KPMG and Gaming Malta. For more information visit https://sbcevents.com/casinobeats-summit.
March 27-30, 2023: Indian Gaming Tradeshow & Convention, the largest gathering of tribal leaders and casino executives in the country. San Diego Convention Center, San Diego, CA. https://www.indiangamingtradeshow.com/510/indian-gaming-tradeshow-home.htm
March 29-30, 2023: Prague Gaming & TECH Summit ’23, Vienna House Andel’s Prague, Prague, Czech Republic. Produced by Hipther. For more information, visit Hipther.com.
April 19-20, 2023: SAGSE Latin America, Hilton Hotel, Buenos Aires, Argentina. Closed and exclusive event for operators, regulators and sponsors. For more information visit https://www.sagselatam.com/en.
May 3-6, 2023: Southern Gaming Summit, Biloxi, MS. One of the oldest gaming conference and trade shows, the Southern Gaming Summit is owned by the Mississippi Gaming & Hospitality Association (MGHA), guaranteeing a conference “of the industry, by the industry, about the industry.” For more information visit https://www.sgsummit.org.
May 9-11, 2023: SBC Summit North America, Meadowlands Exposition Center, New Jersey. The Leading Sports Betting and iGaming event in North America. Organized by SBC. For more information visit https://sbcevents.com/sbc-summit-north-america.
May 11, 2023: 23rd Annual AGEM + AGA Golf Classic, Boulder City, NV. Swing into the 23rd Annual AGEM/AGA Golf Classic Presented by JCM Global tournament with thrilling contests and a wide selection of amazing raffle prizes. For more information visit https://www.americangaming.org/event/agem-aga-golf-classic.
June 13-15, 2023: Canadian Gaming Summit, offers multiple and creative ways to connect with your staff, peers, suppliers and clients. Metro Toronto Convention Centre Toronto, Ontario, Canada. For more information visit https://www.canadiangamingsummit.com.
June 20-23, 2023: International Gaming Summit (IAGA), Belfast, Ireland. A premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming. For more information visit https://www.theiaga.org/2023-summit-preview.
August 8-10, 2023: OIGA Conference & Tradeshow, Cox Business Convention Center, Tulsa, OK. Lively, fun, informative, high-energy assembly of some of the biggest names in the gaming and hospitality industries. https://oiga.org/tradeshow.
September 18-21, 2023: Tribalnet Conference & Tradeshow, Town & Country Resort, San Diego, CA. For more information visit www.tribalnetconference.com.
September 19-21, 2023: SBC Summit Barcelona, Fire De Barcelona, Montjuic. The global betting and igaming show. For more information visit https://sbcevents.com/sbc-summit-barcelona.
September 21-23, 2023: East Coast Game Congress (ECGC), Hard Rock Hotel & Casino Atlantic City, NJ. Bringing leaders from government, suppliers and operators into one place where their ideas can be placed in the broadest context. For more information visit https://eastcoastgamingcongress.com.
October 9-12, 2023: Global Gaming Expo, G2E is the one place to see the people, products, and ideas to drive your business forward and define the future of gaming. Venetian Expo, Las Vegas, NV. www.globalgamingexpo.com/en-us.html
November 1-3, 2023: SBC Summit Latinoamerica, Seminal Hard Rock Hotel & Casino, Hollywood, FL. The conference and trade show for senior executives in the Latin American betting and gaming industry. For more information visit https://sbcevents.com/en/sbc-summit-latinoamerica.
December 8-11, 2023: The National Council of Legislators from Gaming States (NCLGS), Resorts World, Las Vegas, NV. The only gaming conference in the United States that focuses on legislative decision-makers. https://nclgs.org/index.php/events.