Casino operator Jack Entertainment and luxury electronic-table-game manufacturer Interblock announced a partnership to bring Interblock’s Pulse Arena stadium-style ETG experience to Detroit’s Greektown Casino-Hotel.
The Pulse Arena places hybrid table games—live tables with video feeds to individual player terminals sometimes numbering in the hundreds—in a stadium configuration that is housed within a pulsing light show and club atmosphere.
According to Interblock, under the multi-year deal, the Pulse Arena product will be integrated into Greektown’s Synergy Table Games hybrid gaming space to provide the Detroit casino with the ability to select different configurations and gambling-enhancing moods via the simple press of a button.
“The executive management team of Jack Entertainment challenged us to provide a unique gaming experience with the objective of driving incremental revenue to its casino floor,” said John Connelly, CEO of Interblock. “The partnership we have formed and the resources dedicated to this project will truly give the market something to take notice of.”
Connelly said the Pulse Arena installation will combine the energy of its electronic table games with “an elevated level of interactivity and entertainment” to give the Michigan casino the flexibility to select environments running from a club-like setting to a more educational mode for beginning players.
For its part, Jack Entertainment declared that the Synergy Table Games area at its Greektown Casino-Hotel features 48 connected stations and utilizes a range of automated, video and dealer-assisted generators to offer players the chance to enjoy up to four simultaneous games of roulette and craps as well as single- and multi-hand blackjack and baccarat. Located next to the property’s Fringe bar, the innovation additionally comes complete with a DJ booth, custom lighting equipment and a video wall.