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Inspired to Install BetBOX in Finland

Inspired Gaming Group announced an agreement with Finnish casino operator RAY to install its BetBOX virtual sports and bet management system (BMS) in the Casino Helsinki, currently the only licensed casino in Finland.

RAY will be creating a new sports bar area that will offer its customers the ability to place bets on virtual races over the counter via a cashier using the Inspired BetBOX POS system. Players at the casino will be able to bet on virtual horse racing, greyhound racing, motor racing, football, tennis, cycling and speedway.

The Casino Helsinki will launch virtual sports in September with the first installation of Inspired’s turn-key virtual sports BMS. Inspired has previously provided its virtual sports library as an additional feed to existing sports books, but now provides a full service of content, betting platform and back-end data analytics.

“We are very excited about the launch of Inspired’s virtual sports and our new casino sports bar,” said Sina Hentunen, gaming manager at Casino Helsinki. “It’s something totally new for our customers, and we’re confident the excitement of the races and the community experience of virtual sports betting will be a big success. The breadth and quality of virtual sports available, and the ability to take bets and control what sports we show and when, are the key reasons we chose Inspired as our content and technology partner for this project.”

BetBOX enables casinos, as well as retail sports betting operators and lottery operators, to broadcast a new virtual sports event or numbers game every three minutes and take bets over-the-counter and, in the near future, on self-service tablets.

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