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Inspired, Merkur Form JV for Italy

U.K.-based Inspired and Germany-based Merkur have created the 50/50 joint venture Merkur Inspired, a separate entity with headquarters in Milan.

The company will combine Inspired’s AAMS-approved Open VLT platform, cabinets and games library with Merkur Gaming’s casino-style cabinets, top-performing Comma 6a games and European slot games modified for VLTs. New games are being developed specifically for the new terminals.

Betplus will be the first Italian operator to deploy Merkur Inspired product, thanks to a nine-year VLT deal for the supply of a minimum of 1,000 VLTs.

“Italy is Europe’s most exciting growth market for high-stake SBG gaming machines,” said Inspired CEO Luke Alvarez. “Inspired is already a leader in this new market, and the partnership with Merkur Gaming is a natural extension of our long-term partnership with the Gauselmann Group. Merkur Gaming brings a vast game library and high-quality cabinets, and we are delighted to be working together.”

Jens Stradtmann, CEO of Merkur Gaming, said, “Italy is one of our key markets and we aim to supply the growing Italian VLT market with the best possible gaming solutions. We believe both companies as well as local operators and players will benefit from this promising partnership. Together with our partner, Inspired, we are well-prepared to meet the specific VLT market requirements and look forward to a prosperous future.”

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