GGB: The Cosmopolitan is known for showcasing alternative music acts. Is that a niche you’ve cornered in Vegas?
Banuchi: The headliners draw in business, but the indie spirit acts create our reputation. Our target customer is looking for something more thoughtful. The overall music program adds to the brand, because we take the time to curate a diverse mix of the best contemporary music. We’ve had 103 Grammy-nominated and/or Grammy-winning artists perform at the resort. We’ve demonstrated that we have our finger on the pulse of what’s cutting-edge and relevant.
A fabulous pool is no longer optional, it seems. Talk about the Boulevard Pool. What’s the experience like?
Boulevard Pool provides a multi-level experience by day and an intimate outdoor concert venue by night. During the day, lively music and a laid-back ambiance create an exciting, vibrant social scene. By night, the venue hosts a wide array of musical acts, including our highly popular “Set Your Life to Music” concert series. The resort also transforms the 65-foot digital marquee into a colossal movie screen with special double features for Dive-In Movies.
How are Rose. Rabbit. Lie. doing, and Bond?
Rose. Rabbit. Lie. is an ever-evolving experience, made for conversation and destined for social magic. It’s a modern supper club that adheres to no standard model and follows no written rules. Bond brings the energy and excitement of a nightclub to the gaming floor. Guests can enjoy our DJs and dancers or play on 16 LED gaming tables featuring roulette and blackjack. It’s an exuberant performance space with custom-made lounge chairs, a bar and picture windows overlooking the Strip, so guests can soak in the excitement of Las Vegas.