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Inflation & liquidity

Tue, Feb 21, 2023

Inflation & liquidity

With high rates of inflation and a looming recession, gaming operators are concerned about the impact on their customers—in particular, mobile sports bettors, the largest segment of sports wagerers. TransUnion last month released a study titled “Consumer Liquidity and Gaming Participation” to gauge players’ reactions to the bad economic news. The most revealing part of the study had to do with the demographics of mobile sports bettors. Millennials are the biggest segment of mobile and also seem to have a higher disposable income. To obtain a copy of the study, visit transunion.com/industry/gaming-gambling.

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