Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, a technology and digital marketing firm for the iGaming industry. The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP.com and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers.
WSOP.com is the leading real-money online poker brand in Nevada. Its New Jersey-facing WSOP.com brand is also one of the leaders in that jurisdiction, where CIE also operates two real-money online casino brands, CaesarsCasino.com and HarrahsCasino.com.
As part of its broader marketing strategy, CIE will imminently launch an affiliate program for these four real-money iGaming brands. CIE’s Income Access white label will include the company’s Ad Serving product, which allows operators to manage and optimize their online ad campaigns through sophisticated geo-targeting, time-of-day, browser and other targeting functionality ideal for the New Jersey and Nevada markets.
The CIE affiliate program, which is scheduled to launch later in Q3 2015, will be managed by Income Access’ in-house team of affiliate managers. Since the return of regulated real-money iGaming to the U.S., the team has been instrumental in driving player acquisition for leading brands in the market.
“I’m excited for Income Access to partner with a gaming operator that’s as prestigious and innovative as Caesars Interactive Entertainment,” said Nicky Senyard, founder and CEO of Income Access. “Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets.”