Slot manufacturer International Game Technology announced an agreement to supply Ladbrokes, the London-based betting company that is the world’s largest retail bookmaker, with its best-of-breed online gaming products.
Under the agreement, Ladbrokes will automatically have the right to offer all new content released by IGT going forward.
“The agreement with Ladbrokes joins two of the world’s most successful gaming companies,” said Robert Melendres, IGT executive vice president of emerging businesses. “IGT is delighted to be supplying our premium online casino games to Ladbrokes, and anticipate a long and successful partnership of delivering entertaining gaming experiences for their players.”
Initially, Ladbrokes.com, the company’s online casino site, will integrate IGT’s Remote Gaming Server, giving it access to more than 100 IGT titles via a single integration. Ladbrokes.com will expand its range of games with at least 30 new games set to launch between now and the end of the year, including popular titles such as DaVinci Diamonds, Wolf Run, Monopoly and 100K Pyramid.