GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

IGT Names Chief Marketing Officer

Slot manufacturer International Game Technology has named Susan Macke chief marketing officer. Macke comes from Hewlett-Packard’s handheld business unit, where she was vice president of global marketing. She has extensive experience in the telecommunications and IT industries, leading customer-focused marketing strategies, brand development, integrated marketing communication and thought leadership on a global scale.

“IGT’s new attitude calls for a new way of looking at how we market our products,” said Eric Tom, IGT executive vice president of sales and marketing. “Susan’s track record is in line with our goal of being a marketing-driven company. She’s been integral in the development of customer-focused solutions, strategic communications and profitable partnerships for some of the biggest players in the telecommunications and IT industries, making her yet another asset to IGT’s diverse library of smart and influential executives.”

    Recent Feature Articles

  • Back to Basics: 10 Trends for 2023

    The 10 Trends for 2023 do not start with the recovery from the pandemic

  • Doing the Math

    The creativity of game design goes hand in hand with what keeps players at the game—the program math

  • Everything to Everyone

    Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?

  • Regulating the Regulators

    Should regulators of the multi-state, billion-dollar casino industry come from the outside?

  • Paying It Forward

    How payment technology has successfully met the challenges of today’s gaming industry