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IGT Names Chief Marketing Officer

Slot manufacturer International Game Technology has named Susan Macke chief marketing officer. Macke comes from Hewlett-Packard’s handheld business unit, where she was vice president of global marketing. She has extensive experience in the telecommunications and IT industries, leading customer-focused marketing strategies, brand development, integrated marketing communication and thought leadership on a global scale.

“IGT’s new attitude calls for a new way of looking at how we market our products,” said Eric Tom, IGT executive vice president of sales and marketing. “Susan’s track record is in line with our goal of being a marketing-driven company. She’s been integral in the development of customer-focused solutions, strategic communications and profitable partnerships for some of the biggest players in the telecommunications and IT industries, making her yet another asset to IGT’s diverse library of smart and influential executives.”

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