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IGT Launches VR ‘Virtual Zone’ at Orleans

IGT Launches VR ‘Virtual Zone’ at Orleans

Gaming supplier International Game Technology Plc. launched its first “Virtual Zone” attraction last month at the Orleans in Las Vegas, developed under a partnership with HTC VIVE studios, a Seattle-based developer of room-scale virtual-

reality content.

Orleans players at the attraction engage in spirited VR tournaments, and enjoy competitive VR games in a physical installation. The first two games to launch in the Virtual Zone are tournament-compatible archery titles SiegeVR and ArcheryVR.

“Boyd Gaming is excited to offer our customers the opportunity to compete for Slot Dollars in IGT’s Virtual Zone,” said Matt Ryan, Boyd Gaming senior vice president and chief marketing officer. “Adding a virtual reality experience to the Orleans’ casino floor is a positive step toward enhancing our entertainment offerings with new, interactive content that can reward B Connected members and engage an expanded demographic of players.”

“Arcade-like installations and experiences are skyrocketing across the globe as VR has proven to be a consistent traffic generator in entertainment venues,” said Joel Breton, HTC VIVE vice president of global content. “By combining IGT’s gaming expertise and the world’s best VR in HTC VIVE, we are launching a combined platform that can deploy the best complete experiences for VR tournaments or stand-alone VR arcades. This is also a huge opportunity for more consumers to be exposed to amazing VR content.”

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