Leading slot manufacturer International Game Technology last month outlined details of its package of applications for the server-based slot floor at the Aria Resort & Casino at CityCenter, slated to open in Las Vegas this month.
Aria will feature IGT’s “sbX” server-based network, which incorporates the company’s award-winning Service Window, sbX Floor Manager and Media Manager, the IGT Advantage casino management system and 970 IGT AVP machines with 3D Multi-Layer Display technology.
The complete server-based solution is called “IGT DynamiX.”
“MGM Mirage has always been a forward-thinking organization with respect to technology on our slot floors,” said William P. McBeath, president and chief operating officer of Aria Resort & Casino. “At CityCenter, we are pleased to offer our players the customization, choices and personalized service that sbX and the Service Window provide.”
According to a press release issued by IGT, the sbX system and Service Window will be available on all of IGT’s machines and will be interoperable with WMS slot machines on Aria’s gaming floor upon opening.
“Interoperability testing will continue with other game vendors anticipated to come on line with sbX in the future,” said Rich Schneider, IGT’s executive vice president of gaming products. “We will ensure other vendors can migrate their games as soon as they are able to. All of Aria’s game vendors have applied a great deal of effort in preparing their game products for compliance with the industry-standard G2S protocols.
“This has required a level of cooperation and interoperability testing among the vendor community far beyond what this industry has ever experienced. We appreciate the efforts our competitors have made in working toward truly interoperable products. Along with MGM Mirage, IGT is committed to an open-protocol, fully networked floor at Aria.”
“We are excited to join with CityCenter and IGT in this initial deployment of sbX,” said Orrin Edidin, president of WMS Industries Inc.
Eric Tom, IGT’s executive vice president of North American sales and marketing, added, “This ‘hybrid’ casino floor also demonstrates IGT’s flexibility and commitment to meet our customers’ requests, needs and expectations. Today’s solutions must take into account the challenging economy and how to best partner with operators to help them give their players what they want in a value-oriented solution. sbX can be deployed in a scaled manner like Aria, or in sbX Tier One applications for smaller properties. Alternatively, our customers can deploy IGT DynamiX as a stand-alone and still provide their players a dynamic choice of games, and wait to deploy sbX at a later time.”
The sbX Service Window provides a unique player interaction experience, right at the slot machine. When the player inserts his player’s club card, a special window slides the game screen over, providing a menu of information and services that the player and operator can customize, all designed to improve the player experience. The sbX Floor Manager provides access to the IGT game library, while the sbX Media Manager enables targeted messages and services to the Service Window.