GGB is committed to providing updated news and analysis on our weekly news site,

IGT, Gift & Go Announce Agreement

IGT, Gift & Go Announce Agreement

Through an agreement with U.K.-based Gift & Go, casino operators using International Game Technology’s Advantage casino management system can offer players promotional gifts redeemable through Amazon Business.

IGT recently announced an agreement with the U.K.-based business-to-business gifting technology platform Gift & Go, allowing casino operators using IGT’s Advantage casino management system to add Gift & Go’s on-demand gifting platform to slot machines, service windows or secondary displays.

In a statement, IGT Senior Vice President Global Video Poker, VLT, Systems and Payments Ryan Reddy said, “IGT’s agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs.

“We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests.”

Gift & Go Co-Chief Executive Officer Jon Reuben added, “Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate.”

    Recent Feature Articles

  • Creating Confidence

    Integrity monitoring in sports betting is crucial, and it’s working

  • Brazil: Ahead of Regulation, at Last

    After years of delays, Brazil and its potentially huge legal market are finally on the horizon. With Brazil being described as the “flavor of the month,” how is the market developing ahead of regulation?

  • The Seminole Model

    The U.S. Supreme Court upheld the Seminoles’ Florida compact giving them a monopoly on sports betting. Can other tribes benefit?

  • Dog Eat Dog

    How Maryland’s legislative defeat has rehashed the question of cannibalization between land-based and digital gaming

  • Smoke on the Water

    Non-smoking trends on the I-5 Corridor in Washington