GGB is committed to providing updated news and analysis on our weekly news site,

IGT, Gift & Go Announce Agreement

IGT, Gift & Go Announce Agreement

Through an agreement with U.K.-based Gift & Go, casino operators using International Game Technology’s Advantage casino management system can offer players promotional gifts redeemable through Amazon Business.

IGT recently announced an agreement with the U.K.-based business-to-business gifting technology platform Gift & Go, allowing casino operators using IGT’s Advantage casino management system to add Gift & Go’s on-demand gifting platform to slot machines, service windows or secondary displays.

In a statement, IGT Senior Vice President Global Video Poker, VLT, Systems and Payments Ryan Reddy said, “IGT’s agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs.

“We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests.”

Gift & Go Co-Chief Executive Officer Jon Reuben added, “Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate.”

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.