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IGT Appoints New Media Head

International Game Technology recently announced that former MTV Networks executive Gideon Bierer has been appointed vice president of new media, a new division that will oversee the next generation in networking.

“New media-the internet, mobile, social networking-are changing the way companies do business,” says IGT President and CEO Patti Hart. “It is important to stay ahead of market trends and continuously evolve our business so that we can effectively serve our customers. We are focused on developing engaging content for the slot patron of today and tomorrow. Working with our customers to prepare for the next generation of players is paramount to our mutual success. Engaging those players through varied media is critical.”

At MTV Networks, Bierer served as executive vice president of international digital media, where he was responsible for all online business.

“We welcome Gideon’s experience in delivering content across media,” Hart says. “With many international markets embracing new media more quickly than the U.S., Gideon’s global experience at MTVN will be an asset for IGT.”

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