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IGT Adds Casinos, Content Partner

Leading slot manufacturer International Game Technology last month added two casino clients for its products and systems.

The company announced that Italy’s Casino di Venezia is the latest European casino to agree to install its “sbX Experience Management” server-based slot system, along with 100 video slots.

The Venice casino’s new networked setup will include the sbX Floor Manager, sbX Analytics and sbX Media Manager modules along with 100 new AVP slot machines and IGT Casinolink Bonusing functionality.

“We have always been extremely satisfied with the performance of our IGT premium and standard products, and we believe sbX will be no exception,” said Carlo Pagan, Casino di Venezia’s CEO. “We are going to configure our new sbX-managed floor in the most prominent position of our popular new area in order to optimize our slots operations.”

“Casino di Venezia plans to implement sbX in combination with a powerful strategy that IGT terms Bettor Banked,” explained Ali Civile, sales director for IGT Europe.

The sbX Floor Manager module provides access to the industry’s largest server-based game library of more than 100 international themes, which affords operators the control to dynamically manage their slot floors. The sbX Analytics module will provide the operator with tailored performance data; and sbX Media Manager and IGT Casinolink Bonusing, together, will facilitate improved player communications, as well as system-driven rewards.

In Asia, the company revealed that Genting’s Resorts World Sentosa, which opened as Singapore’s first public casino February 14, includes a significant amount of floor space occupied by IGT products.

According to the manufacturer, the 15,000-square-meter casino includes premier IGT video slot themes including Wheel Of Fortune, Star Wars, Back to the Future, Alien vs. Predator and Indiana Jones, as well as the IGT Advantage casino management system, including EZ Pay ticketing and the company’s RFID Chip Inventory System.

The manufacturer and the casino will collaborate this month to bring in celebrity impersonators to plug the new themed games, including “Storm Troopers” from Star Wars, “Indiana Jones,” and “Marty McFly” and “Dr. Emmett Brown” from Back to the Future.

“We worked diligently with Resorts World Sentosa to facilitate a smooth go-live. And the successful opening of Resorts World Sentosa and the partnership we created with the casino are a true testament to our team’s dedication to this project,” said John Gomes, managing director of IGT Asia.

And finally, WagerWorks, the U.K.-based online gaming division of IGT, announced it has signed a deal to provide its entire library of branded slot games to Parlay Games Limited, an online gaming operator based in the British dependency Alderney in the Channel Islands.

“We are extremely excited to form a new supply relationship with Parlay Games Limited,” said Oliver Lofthouse, director and general manager for WagerWorks. “This collaboration means WagerWorks games can now be made available to a greater range of players in the European marketplace and we are confident our games will bring increased revenues and interest to the Parlay client sites.”

Parlay officials say they will offer players access to WagerWorks’ entire library while allowing for immediate access to future games at launch.

“WagerWorks is a highly regarded organization, and is well-recognized for the quality of its branded and non-branded content, and Parlay is delighted to have formalized a close working relationship,” said Perry Malone, chief technology officer for Parlay.

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