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ICE’s London Swan Song

The ICE London trade exhibition and conference will stage its last show at the ExCeL London exhibition center before moving to Barcelona, Spain in 2025

ICE’s London Swan Song

The largest and one of the most influential trade events on the industry calendar will take place February 6-8 at the ExCeL London center when Clarion Events stages the last edition of the ICE trade show in London.

The trade event, consisting of three days of networking, exhibits and education and expected to draw more than 45,000 attendees, will move to Barcelona, Spain, in 2025, ending more than two decades in London, where it was staged at the Earl’s Court Exhibition Centre until moving to ExCeL London in 2013.

Taking place across the opening two days of ICE, the list of topics and experts confirmed to date includes sessions dedicated to Age Verifica- tion (Tony Allen: Age Check Certification Scheme), Compliance (Howard Gant: IHL Smart Hub), Data Protection (Richard Dutton: Elias Partnership), Licensing (David Lucas: Lucas Li- censing), Responsible Gambling (Kirsty Caldwell: Betsmart Consulting), Security (Jim Leitch: Link Integrated) and Technical Standards (Rob Wheeler of RBW Systems: Gambling Business Group).

The Gambling Business Group executive team is working in partnership with the Institute of Licensing, the professional body for licensing officers, to develop a GBG-tailored program on Thursday, February 8, the last day of ICE.

Coinciding with the ICE education program and trade floor exhibits will be ICE VOX, a multi-track conference that addresses key issues affecting senior gaming professionals. It is a sepa- rate, and paid-for event to ICE London and re- quires booking in advance. Focus is very much on the quality of learning, so effort is placed on the acquisition of leading thinkers for an effective and inspiring speaker lineup. ICE VOX also takes place at ExCeL London.

Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

ICE will also feature the groundbreaking ICE Esports Arena and the influential Esports Betting Conference, which is being held February 8 at the ICC Capital Suite, ExCeL London.

The Esports Arena will include a focus on racing, with the following events:

  • F1 Esports Showcase – Two professional esport racers go head-to-head. Data.bet will unpack the action and provide live gaming odds displayed around the arena.
  • Driving Simulations – Immerse yourself in virtual reality and haptic feedback racing. Truly feel the twists and turns of the track and while experiencing the panicle of gaming technology.
  • Challenge Your Team – Trump your competition on the tarmac. With four connected simulated rigs, you can battle against your comrades to verify who is the champion.
  • Pit Stop Challenge – Build a team and cooperate in the pit stop challenge. Showcase your skills in precision and teamwork as you battle against the clock. Participate for your chance to win high-quality prizes provided by Data.bet.
  • Game Bar – Take a pit stop with specially sourced esport craft beers.

The dedicated Esports Betting Conference will explore the landscape of esports wagering, of- fering experts’ insights from Rivalry, Better Collective and Data.bet. More information and an agenda can be found at icegaming.com/features/esports-arena.

To book a ticket, attendees can simply add an EBC conference pass during the ICE London registration process.

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