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ICE Breaker

London trade show sets milestones

With more than 25,000 reported attendees, ICE Totally Gaming dominated the London casino scene for the first week of February. Held at the ExCel Centre on the city’s Thames riverfront, the international gaming trade show once again claimed its place on the calendar of gaming events. Dominated again by iGaming companies, ICE had its high points with casino vendors as well.

Scientific Games CEO Gavin Isaacs called ICE an important milestone for his company as it was the first trade show that featured a stand containing all the company’s recently acquired brands: Bally, Shuffle Master, WMS, WMS Interactive, Scientific Games and more.

While the Scientific Games stand stretched many meters across the show floor, it paled in size to Novomatic, which company CEO Harald Neumann claimed to be the largest stand in the history of any gaming trade show.

IGT introduced its S3000 cabinet that Sabby Gill, the company’s international sales director, called a “game changer.”

Zitro, the Spanish slot company, pulled out all the stops and brought more than 20 executives to ICE.

The conference program kicked off on Monday with the International Casino Conference hosted by the Hippodrome Casino in that facility’s cozy showroom.

Other conference tracks were produced by the International Association of Gaming Advisors (IAGA) and the International Masters of Gaming Law.

Playtech CEO Mor Weizer explained the company’s strategy and suggested that a sizable acquisition will be announced sometime in 2015.

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