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Huxley Launches New Image, Announces Aristocrat Deal

Table game supplier TCS John Huxley is launching a marketing effort to coincide with the company’s 20th anniversary. The company is introducing a new logo that combines the logos from its two predecessor companies, TCS and John Huxley, along with images of gaming chips, playing cards and a roulette wheel.

To coincide with its global corporate re-branding, TCS John Huxley simultaneously launched its new and improved website. TCS John Huxley’s website allows users to view what is one of the world’s most extensive lineups of table game supplies along with press releases and upcoming events by regional breakdown.

“Our new corporate identity reflects the 30-year evolution of TCS John Huxley,” said Group CEO David Heap. “We are a global brand, which is continually growing and evolving in terms of our innovative products and services, but most importantly the relationships we have with our customers. With this new visual identity, we are proud to see the company continue to develop, invigorated by a powerful brand, toward a wider global reach.”

In other TCS John Huxley news, the company will now distribute Aristocrat slots in a number of European markets. The company has signed a non-exclusive agreement with Aristocrat Technologies to distributed Aristocrat electronic gaming machines in Ukraine, Belarus, Georgia, Romania, Bulgaria and Northern Cyprus.

“We are very excited to be working with Aristocrat and feel their range of products complements our own in terms of quality and choice,” said Andrew Davies, business development director-new products for Huxley. “We fully intend to take advantage of being able to offer a complete turn-key solution in these territories, where we have established relations with many casinos and gaming venues.”